Say goodbye to the mess!

Your mornings just got smoother. "My mornings are already busy, and my kids’ messy brushing just adds to the chaos!"   If you’re a parent, you relate to this oh-too-well!   Jordan has spoken to dozens of parents across the world, and it was the same message: kids want to squeeze…

Step 1 baby toothbrush is 20 years old

From the first tooth Good dental care routines start from the very first tooth, and Jordan Step 1 (0-2 years) has been the perfect toothbrush for babies since 2003. The celebrated toothbrush is tailor-made for baby teeth. Jordan Step 1 won the Red Dot design award in 2005, and is…

The Nordic Swan Ecolabel: What is it and why does it matter?

You may have seen the small swan icon on some of your favourite products, but what does it mean? The Nordic Swan Ecolabel or "Svanemerket" is an unbiased product label that can help you with your purchase decisions. With this Scandinavian ecolabel present on a product, you can be sure…

Jordan's Story

After trying his luck for several years as a travelling journeyman in Central Europe, Wilhelm Jordan returned to Copenhagen and established his own comb shop. However it failed to provide him with enough money to make a living so in 1837 he closed the shop and went with two fellow…