Probably the first one of it's kind

At Jordan, we are committed to creating high-quality toothbrushes while also addressing the issue of disposable waste. That's why we have introduced a 'recycling toothbrush initiative,' where used toothbrushes and post-industrial waste are combined to produce new recycled toothbrushes.

A big shoutout to our environmentally conscious consumers in Portugal, Denmark, and Norway who have contributed to collecting thousands of used toothbrushes. Your support has been invaluable in achieving this milestone.

Our limited edition Circle toothbrush features a handle made from 60% reclaimed toothbrushes, 25% reject materials from our production, and 15% waste from plastic bottle manufacturing. The toothbrush bristles are also made from bio-based materials.
Additionally, we have taken packaging into consideration. Our designer has developed a plastic-free solution that uses minimal cardboard material in a format that aligns with Jordan's existing system.

We appreciate the support and involvement of our customers in this endeavor.
Together, we can make a positive impact!

Thank you, friends!